TOMMY
x NADAL

TOMMY HILFIGER


Experiential Design
Custom Fabrication
Venue & City Permitting
Show Flow & Scripting
Live Show Production
Talent Management
Content Development
Filming & Photography
Event Management

THE CHALLENGE

Showcase Tommy’s new global brand ambassador for Underwear and Tailored collections as well as its TH Bold fragrance, Rafael Nadal. To leverage the buzz in and around New York City during the time of the US Open, N/A created a first-of-its-kind spectacle in NYC’s iconic Bryant Park to garner global press coverage.

 

THE SOLUTION

Strip tennis anyone? We created a cheeky tennis tournament in New York City’s Bryant Park that pitted Nadal against a bevy of supermodels. The rules for the match were simple: each time a team scored, their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger Men’s and Women’s underwear lines. The event was a huge success, garnering over 111 Million media impressions within the first hour.

 
 
 

AWARDS

2016 Ex Awards – Silver Ex Award Winner - Best Production of An Event (Consumer)

2016 Bizbash Style Awards – Winner for Best Guerrilla Marketing Initiative/Marketing Campaign