TOMMY
x NADAL

TOMMY HILFIGER


Experiential Design
Custom Fabrication
Venue & City Permitting
Show Flow & Scripting
Live Show Production
Talent Management
Content Development
Filming & Photography
Event Management

THE CHALLENGE

Showcase Tommy’s new global brand ambassador for Underwear, Fragrance and Tailored collections, Rafael Nadal.

 

THE SOLUTION

Strip tennis anyone? To leverage the buzz during the US Open, N/A created a first-of-its-kind spectacle in NYC’s iconic Bryant Park. Our cheeky tennis tournament pitted Nadal against a bevy of supermodels. Each time a team scored, their opponents removed a piece of clothing, eventually revealing the new Tommy Hilfiger Men’s and Women’s underwear lines. The event was a huge success, garnering over 111 million media impressions within the first hour.

 
 
 

AWARDS

2016 Ex Awards – Silver Ex Award Winner - Best Production of An Event (Consumer)

2016 Bizbash Style Awards – Winner for Best Guerrilla Marketing Initiative/Marketing Campaign