In Summer 2015, Tommy Hilfiger signed internationally renowned tennis star, Rafael Nadal, to be the global brand ambassador for their new Underwear and Tailored collections as well as the new fragrance, TH Bold. NA Collective was tasked with creating a spectacle that would leverage the buzz in and around New York City during the time of the US Open, to make a major splash and garner global press coverage for the new campaign. The solution was a fun and cheeky pop-up strip tennis tournament in New York City’s Bryant Park that pitted Nadal against a slew of beautiful supermodels. The rules for the match were simple: Each time a team scored, their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger Men’s and Women’s underwear lines.
Show Flow & Scripting
Live Show Production
Filming & Photography
Event Production & Management
2016 Silver EX Award Winner for Best Production of A Consumer Event
2016 BizBash Style Award Winner for Best Guerrilla Marketing Initiative
The event was a huge success, garnering over 111 Million media impressions within the first hour. In fact, it was so successful that Tommy Hilfiger has since recreated variations of it in Germany, Spain and France.