NA Collective

Tommy Hilfiger

Tommy Hilfiger – TommyXNadal

Tommy Hilfiger: TommyXNadal

Event Design
Show Flow & Scripting
Live Show Production
Talent Management
Content Development
Filming & Photography
Venue Permitting
Custom Fabrication
Event Production & Management

The Challenge
In Summer 2015, Tommy Hilfiger signed internationally renowned tennis star, Rafael Nadal, to be the global brand ambassador for their new Underwear and Tailored collections as well as the new fragrance, TH Bold. NA Collective was tasked with creating a spectacle that would leverage the buzz in and around New York City during the time of the US Open, to make a major splash and garner global press coverage for the new campaign. The solution was a fun and cheeky pop-up strip tennis tournament in New York City’s Bryant Park that pitted Nadal against a slew of beautiful supermodels. The rules for the match were simple: Each time a team scored, their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger Men’s and Women’s underwear lines.

The Outcome
The event was a huge success, garnering over 111 Million media impressions within the first hour. In fact, it was so successful that Tommy Hilfiger has since recreated variations of it in Germany, Spain and France.

2016 Silver EX Award Winner for Best Production of A Consumer Event
2016 BizBash Style Award Winner for Best Guerrilla Marketing Initiative