Event Production & Management
Introduce Casper, the online mattress manufacturer and retailer, to new markets in a unique and immersive way. Since website visitors were hesitant to purchase in markets where they didn’t have a physical store, we were to provide an opportunity for guests to try their mattresses firsthand.
The Snooze Bar, inspired by morning’s best friend, the snooze button, offered guests the chance to buy themselves 5 more minutes in a Casper bed. Working in partnership with Preacher, we demonstrated what happens when you take your time and celebrate staying in bed just a little while longer. Over 3,000 guests enjoyed a personalized nap experience while Casper saw a 63% trial to purchase conversion rate.