THE SNOOZE

BAR

CASPER


Scenic Design
Custom Fabrication
Prop Styling
Partnerships
Venue Sourcing
Catering
Event Production & Management

THE CHALLENGE

Casper, the online mattress manufacturer and retailer, found that its website visitors were hesitant to make a purchase in markets where they didn’t have a physical store.

 

THE SOLUTION

The Snooze Bar, inspired by morning’s best friend, the snooze button, offered guests the chance to buy themselves 5 more minutes in a Casper bed. Working in partnership with Preacher, we demonstrated what happens when you take your time and celebrate staying in bed just a little while longer. Over 3,000 guests enjoyed a personalized nap experience while Casper saw a 63% trial to purchase conversion rate.