RUN WILD
NYC

JAYBIRD


Experiential Strategy
Concept Ideation
Scenic Design
Custom Fabrication
Daily Programming
Partnerships
Event Production & Management
Staffing

THE CHALLENGE

Create Jaybird’s first-ever New York footprint, an unforgettable runner hub that could be used to hero their Run Wild campaign - adjacent to the NYC Marathon. What’s more, introduce Jaybird’s 4 new products in partnership with Headspace and Zwift to help athletes find inner calm before the big race.

 

THE SOLUTION

An invite-only experience in a multi-functional Brooklyn space along the marathon course. Here, visitors participated in a three-part unique audio experience. It began with a product tech demo in our Headspace hammock meditation experience, followed by a 15-minute Zwift treadmill workout and concluded with a screening of the Jaybird Run Wild NYC movie. Daily programming, group runs and a 14-hour consecutive run by ultra-marathoner Josh Hageman rounded out the hub’s activities.