RUN WILD
NYC

JAYBIRD


Experiential Strategy
Concept Ideation
Scenic Design
Custom Fabrication
Daily Programming
Partnerships
Event Production & Management
Staffing

THE CHALLENGE

Create Jaybird’s first-ever New York experience, in the lead up to the NYC Marathon, to introduce their newest product in partnership with Headspace and Zwift

 

THE SOLUTION

An invite-only dynamic runners’ hub set in a multi-functional Brooklyn space along the marathon course. Here, visitors participated in a unique three-part audio experience. It began with a product demo in our Headspace meditation lounge, followed by a 15-minute Zwift treadmill workout and concluded with a screening of the Jaybird Run Wild NYC movie. Daily programming, group runs and a 14-hour run by ultra-marathoner Josh Hageman rounded out the activities, preparing these select athletes for the world’s largest marathon.