NEW
FRONTS

TWITTER


Set Design
Stage Design
Lighting Design
Custom Fabrication
Live Show Management
Talent Management
Venue Management
Event Production & Management
Staffing

THE CHALLENGE

Present Twitter as the only mobile platform where video and real-time conversations live as one. Celebrate Twitter’s vertical content format, bringing the digital experience to life in a physical space.

 

THE SOLUTION

Go vertical. We transported attendees to a Twitter universe where premium video reigns king in the familiar shape of a Twitter feed. To capture the essence of Twitter’s ever changing social tapestry, we created a mobile mosaic that evolved its orientation throughout the keynote presentation. To emphasize video content as king, the stage was framed by a surround that changed colors to compliment the main screen and extended out over the audience using color synced orbs. The design aesthetic was curated with bold strokes, immersive ambient glow and a sprinkle of brand assets. This was Twitter’s most successful NewFronts to date, with 3 times the audience size and a richer, more complex, live program including more than 20 special guests and 25 individual segments.