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Never Go Quiet

Jaybird

Concept Ideation
Experiential Strategy
Content Capture & Strategy
Location Scouting
Scenic Design 
Influencer Outreach & Partnerships
Custom Seeding Kits 
Daily Programming
Partnerships
Event Production & Management 
Staffing

THE CHALLENGE

Build an experience to launch and showcase Jaybird's newest earbud innovation, Vista, while underscoring Jaybird's commitment to fueling an adventurous and athletic lifestyle.

THE SOLUTION

Jaybird and N/A created an immersive 3-day ‘NEVER GO QUIET’ experience against the epic backdrop of Glacier National Park, Montana. The participants - key athletes, influencers and media partners - experienced a wide array of transformative physical challenges. These included a team hiking expedition; a breath-holding performance workshop with Dr. Andy Walshe and Liminal Collective; holistic mindfulness practices and educational experiences like an intimate live podcast with fitness luminary Rich Roll; a mountain-top meditation with ultra-champion Timmy Olson; and a curated menu for athletes served by author and plant-based guru Julie Piatt. But more than that, the ‘NEVER GO QUIET’ experience - hosted by CEO Jamie Parker and global running culture icon Knox Robinson - was successful because it doubled down on Jaybird’s passion and commitment to serving athletes with both game-changing products and meaningful experiences. At the end of 3 days, guests had discovered incredible vistas on breathtaking trail runs, pushed their mental and physical barriers and bonded with each other and the Jaybird brand - all enabled by Jaybird’s greatest innovation yet.

 
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