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PANCIZZA

Droga5 x IHOP


Experience Design
Prop Styling
Custom Merchandise
Custom Pancizza’s
Venue Procurement
Event Management
Staffing

THE CHALLENGE

Given the brand’s buzz-generating success with IHOP — a name change to emphasize the chain’s new selection of burgers — IHOP sought to take over yet another culinary staple, the pizza.

 

THE SOLUTION

February 9th is New York’s second Christmas, National Pizza Day. This year, IHOP hijacked the holiday by introducing their version of the beloved pie, The Pancizza - pizza-sized pancake. In the heart of NYC’s West Village, IHOP popped up its Pancizzeria where they served fresh, hand tossed, fluffy pies including Strawberr-oni, Mallo-rita, and PancizzAloha varieties.

 
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