COCKTAILS
& CONS

BRAVO


Experiential Strategy
Concept Ideation
Set Design
Prop Styling
Custom Fabrication
Technical Production
Talent Booking & Management
Programming
Event Production & Management
Content

THE CHALLENGE

Launch the program’s second season, engage its existing audience and attract a new one, all without giving anything away from season one.

 

THE SOLUTION

A launch event for press, media and SXSW attendees that alluded to the show’s storyline, while enticing them about season two’s new twists and turns. At this one-of-a-kind cocktail party, nothing was quite as it seemed. Passed hors d'oeuvres looked like one thing but tasted entirely different to subvert guests’ expectations. Immersive vignettes invited guests to put their con artist skills to the test, from changing their appearance, to pick-pocketing mannequins. Flo Rida closed the evening with a surprise live performance.