Event Concept & Design
For CES 2016 Twitter asked NA Collective to build a physical city within the confines of four ballrooms in The Cosmopolitan Hotel, Las Vegas. Twitter City appeared and functioned as a living, breathing communal ecosystem, with every element purposefully included to showcase a real-life Twitter case study. The concept started as a fictional place with no history, native or defining characteristics or language. As the founders and architects, we began by asking ourselves “What will Twitter City look like? What will it sound like? What will it feel like?” We pulled inspiration from real examples of how Twitter is used in the world, such as tweeting for pizza, emoji battles during the NBA finals, and tweeting potholes. The foundation of the city came together to include townhouses, billboards, a cinema, park, pizzeria, sports bar, outdoor cafe and more.
I love some of the little touches we have, like the cinema. You walk into this space and you actually feel like you’re in a cinema, in the middle of Vegas, in the middle of a conference room and in the middle of this unique world.