Twitter Commons

Twitter Commons

Event Concept & Design
Event Management
Interior Design
Prop Styling
Scenic Fabrication
Technical Direction

For CES 2017, NA Collective was briefed to create a space that captured the energy and emotion embodied in Twitter’s new creative direction and OOH campaign. In addition, the space needed to clearly communicate the brand’s shift from a social platform to an editorial platform, as they had recently been re-categorized as a News application on the App Store. Our use of bold colors, the reimagined supergraphics and distinctively human touch of the OOH campaign, all materialized into a space that was both beautiful, functional and inherently Twitter. Aptly named Twitter Commons; the meeting space was a new type of community meeting point, an open format work-lounge-flex-space that invited guests to have meetings in style. It was a space that invited guests to grab a coffee with their colleagues or clients and escape into a charming little nook for some good old fashioned conversation. Comfy furniture and bright pops of color formed a new age version of familiar public commons with an open format cafe at its center.

 
 
Twitter Commons
Twitter Commons
Twitter Commons
Twitter Commons
"Walking into the space, it feels like you're walking into Twitter."
- Jayanta Jenkins Global Group Creative Director Twitter
Twitter Commons

The space showcased large bold images from Twitter’s OOH campaign as well as Periscope 360 demos, Twitter Live on Apple TV demos and a full studio set that hosted 20 interviews over 3 days with special guests such as Rick Ross, MICK, Jason Stein CEO of Laundry Service, Joe Montana, Eli Pariser of Upworthy and more. The space even contained a private “members-only” room, hidden behind a secret door and designed to be a comfortable, intimate sunk-in living room for an exclusive 35 person executive meeting.