Event Concept & Design
For CES 2017, NA Collective was briefed to create a space that captured the energy and emotion embodied in Twitter’s new creative direction and OOH campaign. In addition, the space needed to clearly communicate the brand’s shift from a social platform to an editorial platform, as they had recently been re-categorized as a News application on the App Store. Our use of bold colors, the reimagined supergraphics and distinctively human touch of the OOH campaign, all materialized into a space that was both beautiful, functional and inherently Twitter. Aptly named Twitter Commons; the meeting space was a new type of community meeting point, an open format work-lounge-flex-space that invited guests to have meetings in style. It was a space that invited guests to grab a coffee with their colleagues or clients and escape into a charming little nook for some good old fashioned conversation. Comfy furniture and bright pops of color formed a new age version of familiar public commons with an open format cafe at its center.
"Walking into the space, it feels like you're walking into Twitter."