The North Face
Our most successful and recognizable project of 2014 was the See For Yourself campaign activation we created and produced for The North Face in partnership with ACE, Anomaly Content & Entertainment. The brief was to come up with a once in a lifetime consumer experience that could be captured and shared with the masses. The objective was to get consumers inspired and motivated to get out there and see the world for themselves. Our solve was a unique twist to the traditional NYC taxi experience. We surprised and delighted taxi goers by disrupting their daily commute and offering them the chance to go out and experience adventure for themselves. The catch? They had to go right then and there, not an hour later or a week later, literally right then.
I woke up this morning thinking it was just going to be another normal day but right now I’m feeling totally invigorated and really happy to be alive.