In 2015 Dixie and Droga5 launched the Campaign “Be More Here”, encouraging people to put down their phones during mealtime so that they could be more present in the moments that matter. This summer we partnered with Droga5 to take this idea even further. We sent out scouts with cell phones from all carriers specifically to find deadzones. In a city like Los Angeles, everyone is connected all the time and deadzones are extremely rare these days so our Diners needed to be in really challenging places. Believe us, we looked! Usually we avoid these areas, they’re annoying and we all complain about them but that’s exactly what we wanted. After our vast search, we came across the perfect locations; an abandoned underground bank vault, a real-life cave and a park on a remote hillside. In each space we built a unique pop-up style restaurant, creating meal experiences that fostered conversation and encouraged those sacred cell phone free, face-to-face moments.
Having a meal with your family is probably the only time throughout the day that you'll have an actual human experience.