A MISFIT
AFFAIR

CITIZEN M


Concept Ideation
Experience Design
Prop Styling
Custom Fabrication
Stage Management
Casting
Talent Management
Event Production & Management
Staffing

THE CHALLENGE

Herald citizenM’s arrival in The Bowery, with a celebration of the neighborhood’s rich culture and its singularly spirited residents. We needed to ensure that the theatrical opening was the talk of the town long after the party’s end and establish citizenM as a transformational hotel for locals and visitors alike.

 

THE SOLUTION

A misfit affair. Through bizarre and wondrous acts, we honored the artistic and quirky souls who made the Bowery the Bowery. This one night spectacle featured an eclectic mashup of interactive installations and performances. Burlesque themed with disco-studded dancers and a red carpet entry, the evening illuminated the entire property from the rooftop bar, CloudM, to a graffiti tour and immersive room experiences. Our funky concierge led guests through each experience, where they were encouraged to feel the sheets, explore the amenities and reveal other attractions.