Filming & Photograhpy
Live Show Scripting
In Summer 2015, Tommy Hilfiger signed internationally renowned tennis star, Rafael Nadal, to be the global brand ambassador for their new Underwear and Tailored collections as well as the new fragrance, TH Bold. NA Collective was tasked with creating a spectacle that would leverage the buzz in and around New York City during the time of the US Open, to make a major splash and garner global press coverage for the new campaign. The solution was a fun and cheeky pop-up strip tennis tournament in New York City’s Bryant Park that pitted Nadal against a slew of beautiful supermodels. The rules for the match were simple: Each time a team scored, their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger Men’s and Women’s underwear lines.
We're doing reverse sexism here. This is great. Especially the part about Rafa in his underwear, because that could turn a girl straight, if you know what I mean.