H&M

H&M

Event Concept & Design
Event Management
Filming & Photography
Live Streaming
Permitting
Scenic Fabrication

For the launch of the H&M 2014 Summer campaign featuring super model Gisele Bündchen, H&M wanted to create a unique, press worthy event in Times Square, situated in front of their new flagship retail location and leveraging their new large LED screens. The campaign focused on the concept of “Ultimate Summer Moments” and the campaign assets were captured at various locations throughout Costa Rica. For the campaign H&M also produced an official Summer campaign song, a remake of Blondie’s “Heart of Glass.” The song was sung by Gisele Bündchen and produced by legendary French DJ, Bob Sinclar. To showcase the Summer Collection in a unique and memorable way, and provide a platform for DJ Bob Sinclar to celebrate his collaboration, we took over a full block of Times Square and created an elaborate set of island vignettes centered around a large stage for the free concert.

 
 
H&M
H&M
H&M
H&M
New York is very important to me and Times Square is all about energy. When I arrive in town I want to create, the energy the town gives me, I want to give it back. To be here is very exciting for me.
- Bob Sinclair
H&M

The entire show was live streamed to H&M’s Facebook and YouTube channel so those not in attendance could still be part of the excitement. The stage design as well as the placement and design of each vignette was carefully laid out and taken into consideration when story boarding the entire experience for the video content plan. We only had one chance to get everything right and create an amazing event. Our Director called the show live to both the live stream and large LED screens in Times Square simultaneously, while thousands of surprised and excited consumers enjoyed the free concert. The event was a huge success for H&M resulting in an Access Hollywood exclusive, a huge spike in sales for their Summer Collection and kicking off their fundraising efforts tied to the royalties from “Heart of Glass” which were donated to UNICEF.